WHY IT'S IMPORTANT TO USE SULFATE FREE SHAMPOO

Today I want to talk to you about the importance of using sulfate-free shampoo. Over the past few years, I have been seeing more and more "sulfate-free" labels on the shelves of my hairstylist salon.

But why use sulfate-free shampoo? And what are sulfates? What is SLS?

Sulfates are inexpensive chemicals used by companies to provide grease-cutting cleaning power and a bubbly lather in our shampoos and detergents. You see them show up in ingredients lists with the names "sodium lauryl sulfate" (SLS) and "sodium laureth sulfate" (SLES), among other names.

Sulfates can cause skin irritations, worsen existing skin problems and can even be linked to hair loss. Sulfates are cheap and effective as a detergent, but our delicate scalp, hair, and hair follicles aren't able to handle the harsh chemical—especially as we age.

Why ELSE should you use SLS Free Shampoos?

More shine
Less hair loss
Drastically less frizz (my curly-haired friends have been swearing by SLS free shampoo for years!)
Longer lasting color
Stronger and more fortified hair
All natural, no chemicals
Won't irritate skin or scalp
Keep healthy natural oils that your hair needs